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JOY backstage: the new Dior perfume


Hey my lovely RosyTeam ! I hope you are doing well.

I am writing this article because I know that many of you expected it, I received a lots of messages. Remember, I told you on SnapChat about my day with the Maison Dior. For those who don't follow me, here is the recap: the brand invited me to the exclusive backstage of the shooting of its advertising for the new JOY perfume. It was incredible!

Wednesday, August 8, 2018:

Dior's Perfumes President with the Chief Executive Officer, Claude Martinez, contacted me in person to announce that they would love having me for the shooting of JOY's campaign, so that I could share with you this experience.


Kimpton Everly Hotel in Hollywood

Saturday September 2, 2018:

I took the plane to California because the shoot of the film started on Monday.

I was so happy to be in the Los Angeles, I've always dreamed of going to this place. A taxi took me to the Kimpton Everly Hotel. Dior had left me some gifts in my room: the new perfume of course, a bathrobe and many makeup products that I love.



PS: I highly recommend it, charming hotel with a breathtaking view of the roof!


Monday August 3, 2018:

7h05 : I got up under a breathtaking sun. I was happier than ever to take my breakfast on the terrace: the view is amazing there, we see all Hollywood. I was about to go to the shooting and I was wondering "am I living a dream?" lol. This is so incredible!


8h45 : I arrived in city center at the location of the shooting. A man escorted me to the rooftop of the building in an incredible apartment where there was a nice swimming pool. I thought that the view from my hotel was exceptional but defintly you have to see this one! I won't even let you imagine the price of this property.


8h55 : The advertising director welcomed me: Francis Lawrence who is nothing more than the director of the saga "Hunger Games" that everyone knows. As the biggest fan ever, I was really honored and touched to meet him.



9h30 : Everybody were waiting for the brand's muse who was a bit late.

And really, I couldn't stop the words coming out of my mouth: Oh my god! Jennifer Lawrence was in front of me... The most wonderful and talented woman.

Of course the shooting salary of the actress is confidential but for sure it is impressive. Luxury brands do not resign themselves for the budget because, they want the best for their advertising campaign.


Then the shooting started and we were allowed to take pictures and videos !

Jennifer Lawrence put on a superb white Dior dress. Cameramen gave her indications even though it was clear that she knew what to do. She is a very professional person, pictures and videos are beautiful. I felt so lucky to assist at this shooting!


Later, Jennifer changed several times her dress because she had to jump into the pool. I thought to myself "Give me this dress instead of putting it into water! It represents 8,500 dollars..."

Definitly, we don't live in the same world. Maisons pay the most expensive apartments, most famous muses and use the most luxury fashion pieces for their shooting. The budget is unlimited, any means are possible to create a glamorous and refreshing atmosphere for consumers.



I published the backstage videos of this shooting on my Youtube channel (Rosyluxury) and some extracts are also on my Instagram account (RoseBlogLuxury).


I hop that when you see JOY ad on TV, you will think of me guys!



I have to leave you now, I've just finished the article. I'm taking the plane back to Paris. I look forward to see your comments my Rosyteam.


X Rose


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